Devonshire Motors has won the award for Aftermarket Innovation at the Motor Trader Awards 2011 ceremony that was held at the Grosvenor House Hotel, London last week.
The ceremony, described as the “biggest night in the retail motor industry calendar”, was hosted by the F1 presenter Jake Humphrey also celebrated its 21st anniversary.
The award itself recognises the best innovations in customer care, marketing and business management to generate sales growth and profitability. Judges were seeking new aftermarket programmes that are embraced by the consumer, to boost revenue streams and show clear signs of innovative thinking.
Devonshire Motors, based in Barnstaple are among Mitsubishi Motors’ top 10 dealers in the UK and strive to deliver excellent service at all levels. Lance Bradley, Mitsubishi Motors in the UK’s Managing Director said:
"Many of our dealers are smaller owner operators. Devonshire Motors is one of those who bring to the franchise an ability to adapt and innovate. In this case, they have done so whilst also giving their customers the best possible care under our Excellent Service programme."
Nathan Tomlinson, After-sales Director of Devonshire Motors said:
"We are extremely proud to win this award. For us it doesn’t get any bigger than the Motor Trader Awards and to hear our name announced as a winner in front of around 2000 people really was a special moment. We are a forward thinking organisation and our customers’ needs are always a priority – we treat our customers as we would expect to be treated ourselves.”
