Mitsubishi Sales Growth Booms in 2014

Mitsubishi had a fantastic year in 2013 and the steady increase in sales doesn't look to be abating just yet!

2014 has begun on a high with UK passenger vehicle sales up a huge 46% on the same time the previous year. And 2013 was the best year yet! Sales over the year sat 38% over 2012 and led the manufacturer to be crowned "UK's fastest growing mainstream car brand".

An achievement in any manufacturers book but especially resounding for Mitsubishi as a brand with a comparably small market share in the UK among the likes of Ford and Vauxhall.

Lance Bradley with Mitsubishi Ambassador & Olympic Equestrian Mary King

Mitsubishi Motors UK Managing Director, Lance Bradley said:

"For Mitsubishi 2014 will be another year of dramatic growth. New products and increased marketing spend mean we expect to grow again at a similar rate to 2013.

Our most significant new product will be Outlander PHEV, a 4X4 SUV which emits only 44g/km CO2 and can travel 32 miles using solely electricity". 

Based on the last few years we have no doubt that these estimates will ring true and the promise of the introduction of innovative and unique products to the range should ensure this expansion continues long after the end of the year. Congratulations Mitsubishi! Here's to another record breaking year.

Outlander PHEV Storms Europe

With a plan for Electric Vehicles (EV's) and EV-derived Plug-In Hybrid Vehicles (PHEV's) to represent 20% of its global sales by 2020, Mitsubishi Motors Corporation has set itself an ambitious, yet realistic target. Even more so in Europe, Mitsubishi Motors' largest market for these technologies. 

The Outlander PHEV- the worlds first production Plug-in Hybrid SUV and forerunner of the wider PHEV range- has been embraced in phenomenal numbers throughout Europe since its introduction in October 2013.

 
It was first launched in selected markets (The Netherlands, Sweden, Norway and Switzerland) and, in that time, has racked up an impressive 12,000 orders with 8,197 deliveries already having been made by the end of 2013. The Netherlands, in particular- have adopted the vehicle in huge numbers thanks- in part- to a tax scheme favourable to eco-friendly technologies.


With any luck similar tax schemes could be considered in the UK when the vehicle is introduced later this year but regardless, the incredible benefits available on the Outlander PHEV are clear. Buyers will enjoy a £5,000 plug-in grant, road tax exemption, 148mpg and- thanks to Co2 emissions of just 44g/km- early indications suggest company car drivers will pay just 5% benefit-in-kind (even more impressive when compared against the cleanest Nissan Qashqai at 14%).

With statistics like that it is unsurprising Mitsubishi Motors Corporation estimate global production volume of the PHEV to reach 30,000 units by the end of March 2014- with Europe its largest market. Here's hoping their success in the Netherlands can be repeated in the UK! We'll keep you posted.