2014 has begun on a high with UK passenger vehicle sales up a huge 46% on the same time the previous year. And 2013 was the best year yet! Sales over the year sat 38% over 2012 and led the manufacturer to be crowned "UK's fastest growing mainstream car brand".
An achievement in any manufacturers book but especially resounding for Mitsubishi as a brand with a comparably small market share in the UK among the likes of Ford and Vauxhall.
Lance Bradley with Mitsubishi Ambassador & Olympic Equestrian Mary King |
"For Mitsubishi 2014 will be another year of dramatic growth. New products and increased marketing spend mean we expect to grow again at a similar rate to 2013.
Our most significant new product will be Outlander PHEV, a 4X4 SUV which emits only 44g/km CO2 and can travel 32 miles using solely electricity".
Based on the last few years we have no doubt that these estimates will ring true and the promise of the introduction of innovative and unique products to the range should ensure this expansion continues long after the end of the year. Congratulations Mitsubishi! Here's to another record breaking year.