Susan Newcombe has become the first customer to drive away from Devonshire Motors with their newly launched Devonshire Motors Reward Card.
Mrs Newcombe, landlady of the Golden Lion pub in Northam, took delivery of her Mitsubishi L200 on Saturday and at the same time received her Devonshire Motors Reward Card which was loaded with a 2 year service and MOT plan as well as the traditional loyalty rewards and card holder benefits.
Devonshire Motors Director Nathan Tomlinson explained “Reward Card culture has become extremely popular on the high streets and with supermarkets, the Motor Industry has always tried to reward customer loyalty in one way or another but it has always been conducted with a very informal approach”
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| Devonshire Motors Reward Card |
“Our Devonshire Motors Reward card works in exactly the same way as many of the popular supermarket cards, we add rewards and benefits onto the card electronically and the card is swiped and updated each time the customer visits our dealership”.
Customers also benefit from their own personal web page which contains details of all their rewards, benefits and a full suite of vehicle details and information. This means that they can log-in at any time from the comfort of their own home to gain access to all sorts of useful information and benefits held on their card. Vehicle servicing, repair and MOT can all be booked online without picking up the phone and besides the traditional loyalty benefits card holders also benefit from exclusive special offers.
Nathan continued “The Reward Card is just one of the ways we are saying thank you to our customers and trying to give a little back in return. Everybody is feeling the effects of the economy in one way or another, whether it’s when you’re doing your weekly shop or filling up with fuel – what we are trying to do is to give something back to customers who are choosing to spend their hard earned money with us, we want them to know that we appreciate it.”
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| Sales Manager Adrian Winter and customer Susan Newcombe |
Sue Newcombe is seen here receiving her Reward card from Devonshire Motors Sales Manager Adrian Winter.
The Devonshire Motors Reward Card is currently exclusive to customers purchasing a Used car from Devonshire Motors but plans are in place for the card to soon be available for every customer.
Adrian Winter explained “When you buy a new car now there are always offers available of one type or another. We wanted to find a way to give a little extra to those customers who want to purchase a Used car from us, that was our priority. With that done we are now working towards expanding the card functionality so that we can offer it to all our customers”
To find out more about the benefits of purchasing a Used car from Devonshire Motors contact Adrian Winter on 01271 342600. To find out more about Devonshire Motors visit www.devonshire-motors.co.uk or search devonshiremotors on Facebook or Twitter.
